
Champagne will survive Covid-19
Champagne through crises, recession & growth Words by Antoine Hugot "Remember, gentlemen, it's not just France we are fighting for, it's Champagne!"1 In the excitement of the Anglo-American offensive of 1917, champagne became a symbol of victory. Soldiers debarking in Nice were given the order of reaching the northeast corner of the hexagon to win back France. Since the beginning of the 17th century, champagne has continued to build its myth, alternating from periods favorabl